Professional Guides to Cultivating Humanity Summary Notes

Professional Guides to Cultivating Humanity Author

Hema Raghavan heads the team that builds AI (artificial intelligence) and ML (Markup Language) at Linked in solutions for feeling the professional social network’s growth. Prior to that, she was a Research Staff Member at IBM. Hema started her career in the industry in Yahoo Labs. Her interests span the broad area of applications of AI and her experience spans a spectrum of products she has built in the areas of Search, Advertising, Question Answering, and Recommendations. Professional Guides to Cultivating Humanity was published in Bhavan’s Journal.

Professional Guides to Cultivating Humanity Summary

The given essay ‘Professional guides to cultivating Humanity’ is written by Hema Raghavan. She is a Senior Manager at Linked In Solutions and associated with research in Artificial Intelligence (AI) and Mark-Up Language (ML) for developing professional social Networks.

URGENTLY NEEDED
An Electrician
……………… to restore the current between people that do not speak to each other anymore.
An Optician
…………………. to change the outlook.
An Artist
………………… to draw a smile on everyone’s face
A Construction Worker
………………. to build peace
A Gardener
…………………… to cultivate good thoughts
And last but not the least
A Maths teacher
…………….. for us to re-learn to count on each other.
Hema Raghavan writes about the above-mentioned ‘Urgently Needed’, a strange yet thoughtful advertisement that she received on a New Year in the e-mail. She had become thoughtful and realized that we needed just the six professionals mentioned to make our world a beautiful place to live in. She felt that it was most true that all the people in this world possessed the potential to be one of the above-mentioned professionals. But none of us have recognized that those qualities are within us.

This is similar to an elephant that does not know its own strength. She compares those hidden qualities in us to a ‘spark’. It lies dormant in us like a ‘Lamp in a bushel’. Thus we remain ignorant; we live in darkness like Matthew Arnold’s ‘Scholar Gypsy’. (Matthew Arnold was an English poet and cultural critic who worked as an inspector of schools.

The ‘ Scholar Gypsy’ is a poem by Matthew Arnold, which tells the story of a. poor oxford student who left his studies to join a band of gypsies and learned that one could do wonders by the power of imagination) But we wait for divine inspiration.

In the process of making this world a beautiful place to live, the first professional we need is ah ‘ELECTRICIAN’. They fix a blown fuse and restore electricity to our houses. The author suggests that instead of depending on an electrician we need to be an electrician ourselves and fix the fuses. She wonders why everybody can’t be an electrician who can illuminate fives like the Lord Almighty. She thinks that now – a – days we live in a dark world that resembles John Milton’s hell with “no light, but darkness visible’’ (John Milton was an English poet, famous for his epic poem ‘Paradise Lost’).

Hence there is a need to ‘fight’ up the world or rather enlighten the world. She feels that we human beings have lost our ‘Personal Contact’ with each other due to Modem Communication Technology such as mobiles, emails, etc. We tend to sit alone with our laptops and deceive ourselves thinking that we are in contact with thousands of people. According to HemaRaghavan, ‘A crowd is not a company, and faces are but a gallery of pictures, and talk but a tinkling cymbal, where there is no love’. We look at the gallery of pictures sent to us on Facebook without emotion or recognition. Electronic Communication has made this world closer but it greatly lacks ‘interpersonal rapport’ – a human touch, feelings and emotions, eye – contact, gestures, etc. Today communication has become a mere exchange of senseless and meaningless words, which sometimes can be misinterpreted.

So Hema Raghavan sees the need for an electric current made of words, feelings, emotions, gestures, and physical togetherness to flow through a closed circuit connecting people personally (intimately). She quotes a few relevant lines fromT.S. Eliot’s poem ‘Gerontion’. The poem is about an old man with ‘dry thoughts in a dry brain’, complaining.

“I have lost my sight, smell, hearing, taste, and touch; How should I use it for your closer contact?”

These words seem very apt to compare the interactions of present-day people. Hence Hema Raghavan sees an urgent need for an ‘Electrician’ to repair the blown-out fuse in our communication circuit and restore the free flow of electricity and infuse the liveliness in interpersonal communication through words, gestures, feeling, and emotions.

The second Professional that the world is in need of today is an ‘OPTICIAN’ with regard to culture, people follow their own culture rigidly even in this modem age. But we deceive ourselves that we do not lead an isolated life centered in our own culture, but think we are exposed to other cultures also. Cultural heritage is the real and imaginary feature of every society. These days every culture is exposed to other cultures of the world. Hema Raghavan cites some social analysts who argue that cultural rigidity will eventually reverse the process of globali2ation and alienate some cultures for the global community. Hence she says, ‘there is an urgent need to balance inherited cultural legacy with the new accelerating culture and promote change from earlier tradition’. She means to say that there is a need to adopt new cultural values along with the existing cultural values.

Again she cites Ortega Y Gasset (a social scientist) who had clearly expressed the tension between cultures with an analogy (comparison) of looking through the window at the garden outside. If the glass pane of the window is clean, we can clearly see the green shrubs and colorful flowers in the garden. This is because we are not aware of the glass pane, on the window and hence we can view the garden unconstructively. But if we focus our vision on the glass plane the garden with colorful flowers looks blurred to us.

Hema Raghavan implies that we cannot focus on the windowpane and the garden simultaneously. They have to be viewed by focusing on each one separately. Hence we need to be opticians – (to rectify our vision), to change our narrow outlook on life. Though we have rich and magnificent culture and tradition, it is no use to rest on those laurels. The need of the hour is to maintain a balance between our culture and tradition and the present global culture i.e. Modernity.

The writer is of the opinion that ‘To take refuge in the past is to live in accordance with the optics of monuments’ i.e., if we live in the past, a traditional life, we have only the monuments to see. Again she cities Ortega Y Gasset, the sociologist, according to him there are four disadvantages of Monumental Optics (i.e., living a traditional life) – “It is seen from a distance, seen from outside, has a halo around it that makes it difficult to see it in totality and lastly its passivity that hinders dynamism to change from within.”

It is important for us to understand that each one of us is accustomed to his/her own culture and hence invariably forced to follow the customs of his/her own culture. Hence we should be prepared to be exposed to newer influences and a worldwide vision that will enable us to balance tradition with modernity.

The third Professional that the world is in need is an ARTIST. Over the centuries art has undergone tremendous changes whichare visible in modem art, sculpture, painting, architecture and free verse and theatre. The people of this century have adopted the strategy ‘Make everything new’. People have moved away from Victorian dramas to Modem concepts such as, Theatre of the Absurd, the Theatre of Grotesque, Kitchen Sink School of Comedy, Dark / Black comedy, Farces etc. Hema Raghavan is critical when she writes that we Indians are not humorous, where in we cannot laugh at ourselves. Indian Comedies are churned on Indian TV channels because it is well received and popular among Indians.

We are not cultured enough to laugh at the simple foibles (weakness or eccentricity) of ordinary men and women, but think of comedy only as political satire that employs ironic comedy to portray persons or social institutions as ridiculous or Corrupt. The audience cannot judge good humour from bad humour or the object of humour. We are mislead to believe that comedy is nothing but scatological (obsession with excretion) or sexual humour. Hema Raghavan says that it is tragical that TV Comedies do not attempt to correct our attitudes and conventions (beliefs). The prevalent TV Comedies also do not criticize our social life by scientific inquiry. Hema Raghavan is full of regret when she says that most Indians laugh or roar with laughter only at bawdy (sexual) jokes.

Hema Raghavan recalls her visit to UK, when a Britisher wanted to known why Indians always frowned. She had lied to him that it was due to the hot sunny weather in India. She feels that we should smile often instead of looking serious all the time. She thinks that we Indians mistake seriousness as intellectualism. She advises her fellow citizens to see the beauty of this world. She says that we rely on the statements (Platitudes) of the is Upanishads without understanding neither its meaning nor do we put it in practice.

She criticizes the American NRI’ S (Green Card Holders) who come to India but curse the filth and dirt and poverty rather than exploring India for its richness and beauty that is abundant in this country. Hema Raghavan insists on the need to develop the artistic eye to add colour to our life by adding a smile on our face.

The fourth professional that we are in urgent need is that of a ‘CONSTUCTION WORKER’ Fundamentalism has raised its ugly head is the 2154 century, with the increasing acts of terrorism in the name of Religion. The progress made through science and technology has been negated by the rise in religious terrorism. Fundamentalism has fragmented Indian society leading to unimaginable violence in the name of caste, class, religion and between rich and poor. Hence there is a need for an efficient construction worker to build strong, long-lasting bridges to unite us into one nation – India, and to reconstruct our society which is free of all prejudices, gender violence, religious bias and class identify.

Hema Ragavan’s fifth requirement of a professional is that of GARDNER. 80% of Indian population live in villages and depend on agriculture for their livelihood. But we have ignored the art and pleasure of Gardening due to urbanization of society.

Hema Ragavan insists that we are inherent gardeners who have to work and five in different environments. She describes job satisfaction as cultivating a garden by, first sowing the seeds. Job satisfaction can be achieved by cultivating a good balance between physical activity and mental, aesthetic and spiritual activity. She stresses on need of good thoughts for a hassle free harmonious development of the body, mind the spirit. She gives the instance of William Wordsworth’s (poet) ‘Dove cottage garden’, developed by the poet and his sister, Dorothy as a long – lasting expression of creativity and physical activity. She quotes Wordsworth ‘To me the meanest flower that blows can give thoughts that do often lie too deep for tears, with an eye made quiet by the power of harmony and the deep power of joy, we see into the life of things”. Hema Ragavan implies that everyone is a gardener in their heart and spirit but it lies dormant within us and there is a need for it to be aroused to cultivate good thoughts and good acts to see into the life of things.

Hema Ragavan’s last but not the least requirement is that ofA MATHS TEACHER. We require Mathematics for every activity of our life. But not everybody is a Mathematical genius like GH. Hardy or Ramanujan. Maths is essential for us in our daily life – whether measure the ingredients of a recipe, totaling our bills, to calculate how many liters of petrol we need or for calculating bank interest rates on our savings, our income tax etc. We need maths to count our good fortune or the number of friends we have. Hence we need to know Mathematics to lead a comfortable life. Every one ofus is a part ofHumanity. Hence we have to cultivate Humanity by counting (depending) on each other. Mathematics is essential for humanity to co-exist happily and peacefiilly.
Hema Ragavan ends the essay, expressing her indebtness to her friend who had sent her the wonderful e-mail to urgently fill up the abo ve explained vacancies in our lives.

Professional Guides to Cultivating Humanity Glossary

Bushel                 : a measure for liquids
Delude                : to trick or to fool
Inane                   : without any meaning
Facet                    : a particular aspect of something
Tangible               : that can be touched and seen
Detain                  : stop somebody from leaving
Warp                    : time frame
Grotesque            : strange or ugly in a way not natural
Attenuate             : to make something weaker, smaller or less effective
Foible                   : a minor weakness or eccentricity in someone’s character
Scatological         : Humor obsessed with excretion
Incisive                 : sharp critic
Platitudes             : statement that has been made very often
GC holders           : Green Card holders
Atavism                : a tendency to revert to something ancient
Gerontion            : a poem by T.S. Eliot

Professional Guides to Cultivating Humanity Questions & Answers

Comprehension

Question 1.
Name the workers who were ‘urgently needed?
Answer:
The workers who are needed urgently are

  1. Electrician
  2. Optician
  3. Artist
  4. Construction worker
  5. Gardener and
  6. Maths Teacher

Question 2.
What does the spark look like?
Answer:
The spark looks like a Lamp in a bushel.

Question 3.
By what has human contact been replaced in the modem world?
Answer:
Human contact has been replaced by e-mail, Twitter, SMS, and Facebook.

Question 4.
The human communication through modem technology is _____________.
Answer:
Impersonal

Question 5.
Who said, “a crowd is not the company?”
Answer:
Francis Bacon

Question 6.
What is Facebook according to the author?
Answer:
According to the author, Facebook is one such device that has a gallery of feces that we look at without any feeling and often without recognition

Question 7.
How can humanity survive according to the author?
Answer:
According to the author, Humanity can survive when there is a restoration of the vitality of inter-personal communication bonded by words, gestures, feelings, and emotions.

Question 8.
Man is heir to a rich ______________
a. past
b. present
c. future
Answer:
a. past

Question 9.
What according to the author is the characteristic of the 20th century?
Answer:
According to the author, the characteristic of the 20th century is “Make everything new”.

Question 10.
The advent of the new millennium has seen the rise of the ugly face of fundamentalism. True/false?
Answer:
True

Question 11.
What made one forget the art and pleasure of gardening?
Answer:
The transition to the urban milieu has made man forget the art of and pleasure of gardening.

Question 12.
What is essential to develop a tension-free harmonious development of the body, mind, and spirit?
Answer:
Cultivating good thoughts is essential to develop a tension-free harmonious development of the body, mind, and spirit.

Question 13.
There is __________ dormant within us.
Answer:
Gardener.

Question 14.
What did the analysts argue about cultural heritage?
Answer:
The analysts argue that lasting cultural rigidities will obstruct or perhaps even reverse the globalization process that in the long run will result in alienation from the global community.- Hence there is an urgent need to balance inherited cultural legacy with the new accelerating culture and promote change from the earlier tradition.

Question 15.
What analogy does Ortega Y Gasset give about cultural tension?
Answer:
Ortega Y Gasset has devised an analogy to demonstrate cultural tension.

It is about looking through a window at the garden outside. T the glass is clear, our eye travels through the window pane and rests on the green shrubs and the colorful flowers in the garden We are not aware of the glass pane on the window, in front of us as the vision of our eyes travels beyond the glass pane and focus on the garden. But if we pay attention to the glass pane, our vision will be obstructed by the glass pane and we will not be able to extend our vision towards the garden and it will appear blurred to us.

Hence it is impossible to see both the garden and the glass pane simultaneously and each requires different visual adjustments. This analogy proves that if we can’t see beyond our own culture, we face difficulties adjusting to the complexities of the globalized world.

Question 16.
What are the four disadvantages suffered by monumental optics?
Answer:
The four disadvantages suffered by monumental optics according to Ortega Y Gasset are:

  1. It is seen from a distance.
  2. It is seen from the outside.
  3. It has a halo around it that makes it difficult to see it in totality.
  4. Its passivity hinders dynamism to change from within.

Question 17.
Explain the attitude of the NRls towards Indian culture.
Answer:
The Non – Resident Indians (NRI’S) or Green Card Holders want to show off that they are from America. They imitate the lifestyle of the Americans. They come to India, their home country, and set out on holiday tours in India. Instead of appreciating the glorious past and magnificent beauty of their own country they return cursing the fifth and dirt and poverty and squalor.

Question 18.
What kind of re-constructions of society is needed today?
Answer:
Fundamentalism has raised its ugly head in the 21 st century, with the increasing acts of terrorism in the name of religion. The progress made through science and technology has been negated by the rise in religious terrorism Fundamentalism has fragmented Indian society leading to unimaginable violence in the name of caste, class, religion, and between rich and poor.

Hence we need to re-construct our society where the society is not divided on the lines of caste, language, race, class, religion, custom, rich and poor. India is a country of the rich diversity in culture as well as physical features. Hence if we have the desire to live harmoniously and in unison we need to root out such barriers between us. We need to erase the tension, stress, and hostility that divides us. We need to reconstruct our society and make it an inclusive society free of prejudice, malaise, and hatred of caste and gender violence religious bias, and class distinction.

Question 19.
How does Math help one’s daily routine?
Answer:
Mathematics is genetically wired into our system. Every individual has an inherent aptitude for Mathematics. We have to invariably use Mathematics in every facet of our day-to-day life. The use of Mathematics is necessary for our lives, whether to calculate, measure the ingredients of a recipe, we need to cook or for totaling our bills. We need it to work out how many liters of petrol use need to travel a certain distance or for calculating bank interest rates on our savings and income tax returns. Thus we need mathematics as a Practical tool in our daily life. On a Philosophical level, we need mathematics to count one’s good fortune and count the number of friends we have.

Question 20.
How can humanity be cultivated by a mathematician?
Answer:
The inherent Mathematician in us plays a vital role in our day-to-day life. Being a mathematician helps us to lead a good and comfortable life. Each human being is a part of the entire humanity. Hence for a human being to survive, Humanity has to service. If a human being has to be happy and peaceful then the entire humanity has to be happy and peaceful. Hence we have to cultivate humanity by counting (depending and helping – living harmoniously) with each other.

To do the counting we have to invariably become a Mathematician. So if we cultivate mathematics which inadvertently leads us to cultivate humanity.

The word Humanity suggests a condition of being human, which requires the qualities such as sympathy and kindness to every other being in this world. We modem human beings have evolved from a stage where we lived like, wild beasts in nature. We are yet to lose that un unrequired qualities of a wild beast. We have to humanize ourselves, we have to cultivate human character, a more pleasant quality suitable for living harmoniously in this global age. We have to add humanistic qualities and subtract beastly qualities from our lives.

Question 21.
Comment on the Indian sense of humor, according to the author.
Answer:
In her essay ‘Professional Guides to Cultivating Humanity’, Hema Raghavan is critical while she says that we Indians are not a humorous race who can laugh at ourselves.

Over the centuries art has undergone tremendous changes which are visible in modem art, sculpture, painting, architecture and free verse, and theatre. The people of this century have adopted the strategy ‘Make everything new’. People have moved away from Victorian dramas to Modem concepts such as Theatre of the Absurd, the Theatre of Grotesque, Kitchen Sink School of Comedy, Dark / Black comedy, Farces, etc.

Hema Raghavan is critical when she writes that we Indians are not humorous, wherein we cannot laugh at ourselves. Indian Comedies are churned on Indian TV channels because it is well received and popular among Indians. We are not cultured enough to laugh at the simple fo Wes (weakness or eccentricity) of ordinary men and women but think of comedy only as a political satire that employs ironic comedy to portray persons or social institutions as ridiculous or corrupt. The audience cannot judge good humor from bad humor or the object of humor.

We are misled to believe that comedy is nothing but scatological (obsession with excretion) or sexual humor. Hema Raghavan says that it is tragical that TV Comedies do not attempt to correct our attitudes and conventions (beliefs). The prevalent TV Comedies also do not criticize our social life by scientific inquiry. Hema Raghavan is full of regret when she says that most Indians laugh or roar with laughter only at bawdy (sexual) jokes.

Question 22.
Do you think the author is anti-Indian? Substantiate your answer.
Answer:
No, I do not think the author is anti-Indian. She is just analyzing our behavior which is not in sync with this modem global culture she is apprehensive that we people are slowly disintegrating into the loneliness of modem techr ’ Each person has become an island in himself. We tend to sit alone with our laptop and decieve ourselves thinking that we are in contact with thousands of people. Today communication has become a mere exchange of sensless and meaningless words, which sometimes are misinterpreted. Hema Raghavan feels that there is an urgent need to infiise liveliness in interpersonal communication through words, gestures, feelings and emotions.

Hema Raghavan is of the opinion that we follow our own culture rigidly even in this modem age. But we decieve ourselves that we do not lead an isolated life centered our own culture, but think we are exposed to other cultures also. These days every culture is exposed to other cultures of the world. She says that we need to adopt new cultural values along with the existing cultural values because there fear of alienation from the global community. There is a need to rectify our vision, to change our narrow outlook on life. Though we have rich and magnificent culture and tradition, it is no use to rest on our laurels.

The need of the hour is to maintain a balance between our culture and tradition and the present global culture i.e., modernity. She stresses the need for us to understand that each one of us is accustomed to his / her own culture and hence invariably forced to follow the customs of his / her own culture. But we should be open-minded enough to be exposed to newer influences and a worldwide vision that will enable us to balance tradition with modernity.

Hema Raghavan is critical while she says that we Indians are not a humorous race who can laugh at ourselves. Over the centuries art has undergone tremendous changes which are visible in modem art, sculpture, painting, architecture and free verse and theatre. The people of this century have adopted the strategy ‘Make everything new’. People have moved away from Victorian dramas to Modem concepts such as, Theatre of the Absurd, the Theatre of Grotesque, Kitchen Sink School of Comedy, Dark / Black comedy, Farces etc.

Hema Raghavan is critical when she writes that we Indians are not humorous, where in we cannot laugh at ourselves. Indian Comedies are churned on Indian TV channels because it is well received and popular among Indians. We are not cultured enough to laugh at the simple foibles (weakness or eccentricity) of ordinary men and women, but think of comedy only as political satire that employs ironic comedy to portray persons or social institutions as ridiculous or corrupt. The audience cannot judge good humour from bad humour or the object of humour.

We are mislead to believe that comedy is nothing but scatological (obsession with excretion) or sexual humour. Hema Raghavan says that it is tragical that TV Comedies do not attempt to correct our attitudes and conventions (beliefs). The prevalent TV Comedies also do not criticize our social life by scientific inquiry. Hema Raghavan is lull of regret when she says that most Indians laugh or roar with laughter only at bawdy (sexual) jokes.

Once when the writer was on a visit to U.K, a Britisher has asked her why Indians always frowned. She defended her fellow – citizens saying that it was due to the hot sunny weather in India. She advices us to smile often instead of looking serious all the time. She insists on the need to develop the artistic eye to add colour to our life by adding a smile on our face to appear genial to the world.

Fundamentalism has raised its ugly head in the 21 st century, with the increasing acts of terrorism in the name of religion. The progress made through science and technology has been negated by the rise in religious terrorism. Fundamentalism has fragmented Indian society leading to unimaginable violence in the name of caste, class, religion and between rich and poor.

Hence we need to re-construct our society where the society is not divided on the lines of caste, Language, race, class, religion, custom, rich and poor. India is a country of rich diversity in culture as well as physical features. Hence if we have the desire to live harmoniously and in unison we need to root out such barriers between us. We need to erase tension, stress and hostility that divides us. We need to reconstruct our society and make it inclusive society free of prejudice, malaise and hatred of caste and gender violence religious bias and class distinction.

The Non – Resident Indians (NRI’S) or Green Card Holders wart to show off that they are for America They imitate the lifestyle of the Americans. They come to India, their home country and set out on holiday tours in India. Instead of appreciating the glorious past and magificant beauty of their own country they return cursing the fifth and dirt and poverty and squalor.

Hema Raghavan insists that we are inherent gardeners who have to work and five in different environments. She means that everyone is a gardener in their heart and spirit but it lies dormant within us and there is a need for it to be aroused to cultivate good thoughts and good acts to see the life of things.

The inherent Mathematician in us plays a vital role in our day-to-day life. Being a mathematician helps as to lead a good and comfortable. Each human being is a part of the entire humanity. Hence for a human being to survive, Humanity has to service. If a human being has be happy and peaceful then the entire humanity has to be happy and peaceful. Hence we have to cultivate humanity by counting (depending and helping – living harmoniously) on each other.

To do the counting we have to invariably become a Mathematician. So if we cultivate mathematics which inadvertently leads us to cultivate humanity.

The word Humanity suggests a condition of being human, which requires the qualities such as sympathy and kindness to every other being in this world. We modem human beings have evolved from a stage where we lived like wild beasts in nature. We are yet to lose the unrequired qualities of a wild beast. We have to humanize ourselves, we need to have human characteristics, a more pleasant quality suitable for living harmoniously in this global age. We have to add humanistic qualities and subtract beastly qualities from our lives.

Question 23.
Is modern society disintegrated? Discuss.
Answer:
Yes, Modem society is definitely disintegrated. Modem communication technology such as e-mail, Facebook, Twitter has been instrumental in alienating as from each other due to loss of interpersonal rapport. We are rigid in following our own culture and traditions and refuse to incorporate newer global influences of the modem world and becoming an island in ourselves.

Fundamentalismhasfragrnentedoursocietyirrevokably.Hamas’s values of kindness, compassion, unity, and brotherhood is at stake. We have grown suspicious of each other. The tension, stress, and hostility among different cultures, race, religions, faiths, and ideologies have fragmented us. There is no unity in this diverse and vibrant world.

Sample Letters

Cover letter for the post of Sales Manager: Advertisement appeared in The Hindu News Paper

Ritu
#639,6th Cross, Nagarabhavi
Bangalore – 560 072
5th September

Ms. Deepa
Globe Logistics Marketing company
M.B. Road, Bangalore – 560 001

Dear Sir/Madam

Sub: Application for the post of a Sales Manager

My education, skill, ability to communicate, and outstanding personality convince me that I fulfill the requirements listed in your advertisement in The Hindu of 25th August 2018 for the post of Sales Manager in your esteemed company.

I graduated from the Govt. R.C. College, Bangalore with a degree in commerce & Management. I am happy to inform you that I was the President of the Commerce club in my college. Even as a student, I worked in such positions as Marketing Executive in a Watch Company which helped me to learn practical skills. I have the skills to take up a career in Sales and Marketing and am interested in doing this in my home city. Bangalore.

Kindly find enclosed my CV. I would be extremely glad to attend an interview at your convenience.

Given a chance, I would do my best for the growth of the company.

Thank you for your time and consideration.

Sincerely
Ritu.

MODEL-1
Manvin.S Vardhan
House No. 639, Jnanabharathi
Bangalore, Karnataka, India
Pin: 560 003
Phone no.: 080-28424289
E-mail: mahl23@gmail.com.

Research Interest
To develop software for auditing automation in the corporate sector.

Education
SSLC            : 2010, Vidya Vahini High School, Jnanabharathi, Bangalore.
B.Com         : 2015, Govt, First Grade College, Vijayanagar
M.Com       : 2017, Bangalore University, Bangalore.

Professional Experience
Assistant Auditor at WIPRO, Bangalore for 6 months.

Research / Fieldwork Experience

  • Digitalization of ledger maintenance
  • Auto-generation of payslips

Publications

  1. Role of digitalization in Public Sector and Private Sector: A study.
  2. How to Develop Indigenous Technology in Corporate Sector.

Honour/Awards
Best Planner in Trade and Commerce Award from Kamaka Commerce and Trade Association, Bangalore 2017.

Membership
All India Trade and Commerce Association, Bombay International Business Association, New York.

MODEL – 2
Ramitha s. Murthy
Flat No. 201, Sri Sai Apartments,
Malleswaram, Bangalore
srami@gmail.com
Phone – 080 – 24262678

Profession
Auditor

Objective
A challenging position in the Corporate Auditing field where I can utilize my expertise and skills as an auditor.

Skills

  • Accuracy and transparency in Auditing
  • Developing own software for auditing
  • Qualified and trained Auditor Assistant

Employment History
2005 – Present   : Infosys, Bangalore
2001 – 2005       : Wipro, Bangalore
1999-2001         : TCS, Bangalore

Education
Bachelor of commerce (B.Com), BUB
Master of Commerce (M.Com), BUB
Chartered Accountant (CA) Hyderabad

Fieldwork Experience
Auditor at TATA Consultancy Services, Bangalore

Publication
Role of commerce and Trade in the Development of Indian Economy (article published in Business World)

Honours / Awards
Best Innovative Service award by TCS

Membership / Affiliations
Alumni Association, BUB
British Library Association

MODEL SALES LETTER
A Sales letter about a soap brand
ARCHANA SOAP WORKS
15, Industrial Estate, Peenya, Bengaluru – 560087

                                                                                                                                                                                        1st July 2018
Ms. Chethana Shenoy
#10, M.G. Road
Bangalore – 03

Dear Sir/Madam

Sub: Face is the index of a personality

If you can make your face more beautiful, you can enhance your personality. We have a simple device for making your face more beautiful. Use our “Blossom Beauty” toilette soap regularly and see that your face blossoms like a rose.

“Blossom Beauty” toilette soap is the result of expert research at our laboratory. It has an intoxicating fragrance and flowery touch. It keeps the skin smooth. Its antiseptic ingredients protect you from ‘ skin infection.

Madam, let us inform you that your friends Nita, Rita, Sita, Kamala, Vimala, and all other sensible beauty – conscious ladies now insist on the “Blossom Beauty” toilette soap.

Don’t you like to try it and find your free prettier than before? Stocks are limited. Hurry up. Your delay may deny you of your beauty.

Yours beautifully

For ARCHANA SOAP WORKS
Ramesh Sharma
Sales Manager

Draft a Sales Letter for selling Smart Carz Card

Jisha
Sales Manager
Simple Biz Cards
Cunningham road
Bangalore
Ph.no. 080249856
Dear Mr. Kalyan,

How would you like to see more space in the parking lot of your auto dealership? Well, the solution to that is enclosed with this letter. The smart card, attached to the services that you provide will ensure increased customer loyalty. But before we tell you about the benefits that you will gain from subscribing to these cards, we would like to thank you for showing an interest in our product.

The SmartCarz card that we are offering is an opportunity for you to increase your sales of cars, services, and accessories. But all of that will be secondary compared to the goodwill, that you will surely enjoy in the market. Add to that, the surety of buzz that your clients will create for you, once they have enjoyed the fruits of being loyal customers with you.

So, what does the SmartCarz card do? SmartCarz card is customer loyalty and gift card venture, that will increase the sales of your dealership and in the process, generate revenue for you. As you can see on the sample card attached with this letter, we will customize the front of the card to showcase your dealership and create an unparalleled visual identity for you. On the back of the card is a magnetic strip that records details about the client every time he/she swipes it for merchandise or services at your dealership. You can hand out these cards to customers whose business you want to attract and increase.

The entire venture is managed using simple software that can be enabled on personal computers if you decide to enter an agreement without a company. The best part of the deal is that the cost of buying the system, operating it, and printing the cards together will cost you less than one percent of the transaction price of each car that you sell in a year.

If you would like to receive any more information about our product or organization, you may visit our website www. simple biz- smartcarz.com. You may also contact me at the address given above or on the phone number.
Thanking you,

Yours sincerely
Jisha

English Summary

Leave a Reply

Your email address will not be published. Required fields are marked *